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Channel: Data Driven Marketing – WhatRunsWhere
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[Infographic] Advertising Agencies: Past, Present, and Future

Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for...

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Advertising Agencies: Are Digital Agencies the Way of the Future?

Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top...

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Advertising Agencies: Why The Best Agencies Use Competitive Intelligence

In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the...

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Industry Report: Update Online Travel Advertising Landscape

The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is...

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[Exclusive Interview] Developing Your Business Strategy with Competitive...

What’s informing your business strategy? With the massive amount of data available at our fingertips today, it’s easier than ever to access information about your target audience, business environment,...

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Weighing in on Wearables

Were wearables on your holiday shopping list this year? Perhaps it was a purchase to kick off your New Year resolution of getting into shape? Even if it wasn’t on your wish list, there were 13.5...

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Leveraging Data to Maximize Media Buying Efforts

Competitive intelligence is the secret weapon to taking control of your business’ online marketing strategy. The more you know about your competitors, the better. Where are your biggest competitors...

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How Big Data is Changing Affiliate Marketing

We hear a lot about Big Data lately. It’s the newest trend shaping marketing practices for 2016. But when we think about it, this kind of mass data collection has been happening for years; when we...

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Meet and Connect with WRW in Berlin at AWE 2017

The WhatRunsWhere team is excited to be attending Affiliate World Europe for the first time! Our team will be touching down in Berlin on June 13 to join the rest of our peers in the Affiliate Industry....

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